F.Y.I.

Beauty publisher Gritty Pretty appoints Eliza Hynd as Advertising and Partnerships Director 

Former Grace Tales advertising and partnership director Eliza Hynd has taken the same role with beauty publisher Gritty Pretty, the company has announced.

The announcement;

The world’s first interactive digital publication dedicated solely to beauty, Gritty Pretty, has appointed Eliza Hynd to the position of Advertising and Partnerships Director.

Hynd (pictured) has 15 years publishing experience, working across Seven West Media’s fashion masthead, InStyle magazine as National Advertising Manager for nine years, and also News Limited’s lifestyle titles Australian Country Style and Notebook magazines.
Most recently, Hynd held the position of Partnerships and Digital Sales Director at The Grace Tales and GRACE magazine.

“Hynd brings incredible professionalism and passion to Gritty Pretty, with a proven track record in delivering cross platform results for clients in the highly competitive beauty and lifestyle sectors. Her strategic approach, creativity and excellent client relationships is instrumental to fast tracking Gritty Pretty’s commercial growth and enviable targets in 2018,” says Eleanor Pendleton, Founder and Editor-in-Chief of Gritty Pretty.

“I am excited to be reunited with Eleanor, former multi-award winning Beauty Editor of InStyle magazine, and I look forward to pushing the boundaries while consistently maintaining a high standard of quality – not quantity that Gritty Pretty is renowned for,” says Hynd.

Gritty Pretty is a premium website, online magazine and eboutique offering consumers the complete immersive beauty experience. Trusted advice, product reviews and curated articles with renowned industry experts rank high on the go-to beauty destination. The quarterly online animated magazine boasts over 60 pages an issue attracting over 350,000 page views per issue.

Key influencers and celebrities such as Meghan Markle, Natasha Oakley, Sara Donaldson, Lara Worthington, Miranda Kerr, Hailey Baldwin and Lily Collins have graced the covers and pages of Gritty Pretty Magazine. Gritty Pretty Founder and Editor-in-Chief, Pendleton, is an industry respected beauty and style authority with a social following of over 70,000.

From a company media release

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