Beauty retailer Look Fantastic appoints Polkadot Communications to its Australian PR account

Polkadot Communications has won the Australian account for European beauty retailer Look Fantastic.

The agency will be responsible for generating earned, social and owned media results, as well as facilitating SEO and SEM services to raise awareness of the brand in the Australian market.

European beauty retailer Look Fantastic has appointed Polkadot Communications to its PR account

Caroline McKenna, Look Fantastic regional manager of AUNZ beauty, said in a statement: “We are delighted to be working with Polkadot Communications. Their expertise in technical SEO linked to PR outreach won us over and we look forward to working closely with them on strategies to further build on Look Fantastic Australia’s brand awareness.”

Director of Polkadot Communications, Dionne Taylor, said: “With deep beauty and lifestyle credentials over our 13-year agency history, it’s our honour to work with such a well-known global brand. We have been in deep discussions with the Look Fantastic for some time now so it’s exciting to be able to activate our creative concepts.”

Recently, Polkadot Communications won the accounts for fitness program P. Volve, vegan food company Fry Family and oral health beverage Swirlit. In June, the agency won the Australian PR account for Hostel World from incumbent agency Hotwire.

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

topics Caroline McKenna Dionne Taylor Look Fantastic Polkadot Communications PR public relations

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Comments: 1

Crackers 20 Aug 19

Well done Dionne and team!

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