‘Because all we do is insurance’: Chubb rolls out global platform and campaign from 72 and Sunny

Chubb’s new global brand platform, ‘Because all we do is insurance’, is being supported by a campaign which demonstrates its staff do not specialise in art, martial arts or party tricks because they are focused on being great at insurance.

The platform launched during the Australian Open with an ad showing the suits comically failing to play tennis.

The Australian campaign will go global later this month.

Locally, it will run across social, TV, print, digital and display.

Chris Kay, CEO of 72 and Sunny Sydney, said: “It’s been a pleasure to help Chubb land a simple, global platform, for very different markets. Making the work has been a ton of fun, and we are stoked by how everything has come to fruition.”

The campaign was produced by Revolver/Will O’Rourke and directed by Trevor Clarence.

72 and Sunny won the creative account for Chubb at the end of last year. In 2019, it also added Infigen EnergyLion and Hmlet to its client list.


Client: Chubb

Creative: 72 and Sunny Sydney

Media: Kepler Group

Production: Revolver / Will O’Rourke
Director: Trevor Clarence
Post Production: The Editors
Casting: Danny Long
Music / Audio Production : Otis Studios


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