‘Because all we do is insurance’: Chubb rolls out global platform and campaign from 72 and Sunny
Chubb’s new global brand platform, ‘Because all we do is insurance’, is being supported by a campaign which demonstrates its staff do not specialise in art, martial arts or party tricks because they are focused on being great at insurance.
The platform launched during the Australian Open with an ad showing the suits comically failing to play tennis.
The Australian campaign will go global later this month.
