Become your own marketing Santa Claus: Six strategies Aussie brands can use to win early holiday shoppers
MoEngage’s country manager for Australia and New Zealand, Michael Ricciardone, shares why Aussie brands should act now to embrace early holiday shopping trends and create personalised, omnichannel marketing strategies to win over customers. In this piece, Michael highlights six key tactics, from advanced messaging to loyalty programs, to help brands connect with early holiday shoppers and build lasting relationships.
You mighn’t be pulling out the Christmas decorations just yet but Aussie shoppers are already getting into the festive spirit. Shopify’s latest report* found nearly half of Australians (53%) plan to finalise their shopping by October, with 58% doing most of it by the end of November. For retail brands, this means one thing – it’s time to kick off holiday marketing campaigns.
Starting early, however, is only the beginning. The real challenge – and opportunity – lies in how well brands can connect with customers. Today, Aussies expect more than just great products and holiday deals. They want a personalised experience that makes them feel seen and understood.
If you are planning on crafting a holiday marketing plan that resonates with your audience and drives meaningful results, here are six things you might consider.
1. It’s time to get personal (and I mean really personal)
Personalisation isn’t just a buzzword – it’s what sets the leaders apart from the pack. Many shoppers today tend to respond better to messages tailored to their behaviour, preferences and needs – not just emails with their names included. The good news is you likely already have the data, so it’s just about using it effectively.
