Bedding company comically replicates competitor’s OOH ad
Local mattress manufacturer Koala has created a comical spin off out-of-home ad, replicating its competitor De Rucci’s well known ad located at Melbourne airport.
The new Koala ad, located at Sydney Airport, has used the face of one of its product designers, Demetre Tryfiatis, to replicate De Rucci’s well known, serious face.
De Rucci. Image source: Twitter
Just one question… why?
They should’ve slept on that before deciding to run it
I thought that more serious ad was something to do with chefs – like selling knives.
Well, after all these years, now I know.