Amanda Bardas appointed head of Val Morgan Digital
Amanda Bardas will lead Val Morgan Digital's publishing plans
Amanda Bardas has been appointed the new head of Val Morgan Digital, taking over from Brian Florido, who left the company earlier this month.
Bardas has been at Val Morgan Digital since 2019, starting as executive editor before moving to publisher — where she won the hallowed Mumbrella Publish ‘Leader of the Year’ award in 2024 for her work across titles such as Buzzfeed, Popsugar, Ladbible, and Gamespot.
She’s well positioned to lead the youth-focused company, having previously worked as executive editor at Pedestrian Group, as well as editor of lifestyle titles at Allure Media.
Damian Keogh, CEO of parent company Hoyts credits Bardas as being “integral in growing Val Morgan Digital to the publishing powerhouse it is today” in a release announcing her promotion.
“Amanda’s leadership and extensive expertise make her the ideal person to guide the business through its next phase of growth.”
Bardas said: “It’s a privilege to step into this role and lead our incredibly talented and passionate team. We’re perfectly positioned to propel the business forward and continue our expansion – deepening our connection with youth audiences across Australia.”
Val Morgan previously confirmed to Mumbrella that its home-grown content masthead The Latch had been shut down last month, before Florido departed.
“The Latch shut down on September 30,” it said in a written statement.
“This was a difficult decision for the business; however, our strategy is to focus on driving growth through our global publishing brands – LADbible, BuzzFeed, Tasty, Fandom, and POPSUGAR, delivering maximum scale coupled with intelligent targeting for brands.”
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