Bedshed reveals what Australians really do in bed in latest campaign

Bedding retailer Bedshed has revealed what Australians get up to in the bedroom in its latest campaign by releasing ‘The Bedroom Report’.

Created by Rare Perth, Bedshed’s television commercial focuses on the bedroom habits of real Australians and includes statistics which highlight what really happens when people sleep.

The research, by Painted Dog Research, highlighted how “24% of couples experience partner disturbance”, “19% of parents wake up with their kids in bed”, “20% of people sleep with their pet” and “6% of Australians sleep walk naked”.

Luke Clarke, national marketing manager at Bedshed, said in a statement: “This informative and fun campaign has been 8 months in the making – it takes a multichannel approach that will run through all touch-points of our business.

“This simply enables us to better help our customers with the products and advice that will make their bedroom a better place to be.”


Creative Team

  • Agency: Rare
  • Creative Direction: Brett Wheeler, Liz Hammond
  • Writers: Dav Tabeshfar, Steve Brown
  • Designers: Enrico Bettesworth, Monique Gordon, Ben Wright
  • Producers: Shannon Hicks, Shelley Guy.
  • Production: Penguin Empire
  • Director: Steve McCallum
  • Post Production: The Office of John Cheese
  • Sound Design: MDS
  • Strategic Direction and Client Management: Callum Mackenzie, Richard Beards, Claire
  • Bassula, Eva Syahrul

Client: Bedshed

  • Luke Clarke, Michelle Vlahos, Louise Leadbitter

Campaign Partners

  • Research: Painted Dog
  • Website: Rare, Workhouse Advertising


  • PR: N2N Communications


  • Media Planning & Buying: Karen Blight, Media Forte


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