Beer brands and streaming platforms lead November Biggest Brand Movers list: YouGov

December 18, 2023 9:34

YouGov has revealed its biggest brand movers for November, with Corona Beer topping the list as summer rolls in.

The beer brand gained in nine out of 13 BrandIndex metrics – across Media and Communication (Aided Brand Awareness and Ad Awareness), Brand Perception (General Impression, Corporate Reputation, Customer Satisfaction, Recommendation and Quality), and Purchase Funnel (Purchase Intent and Current Customer).

November’s biggest brand movers. [Click to enlarge]

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

Erm, what? 19 Dec 23

Foster’s? Really? The brand hardly exists in Australia anymore. It’s either an exagerrated shift and/or sample size issues from the brand having an extremely low baseline, or YouGov’s data is terrible. Perhaps both.

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