LADbible Group signs multi-year deal with Val Morgan Digital
After refuting reports of its Australian business shutting down last month, LADbible Group has today announced a multi-year partnership with Val Morgan Digital, which will see the latter take over commercial representation of the youth publication in Australia and New Zealand.
The five-year deal will allow LADbible Group, including LADbible Australia and SPORTbible Australia, to expand its commercial offerings across the two markets.
Last month, news.com.au reported the UK-founded company would be shutting its Australian business down at the end of the year. In a statement sent to Mumbrella, the publication rejected that news, and said LADbible would “continue but with an optimised operating model” down under.