Beer brings cheer for Clems as Aussie agencies win 10 gongs in ‘scam free’ Press Lions

The Press Lions have returned a decent haul for Australia in Cannes, with six golds going to Aussie shops.

Clemenger BBDO Melbourne has improved on a small haul so far for last year’s PR grand prix winner, winning three golds for Carlton & United Brewers brand Carlton Mid.

Carlton Mid 'Blondes' by Clemenger BBDO Melbourne

DDB Sydney also claimed a trio of golds for its oldest client Volkswagen, with a campaign to push the car brand’s new parking assist technology.

VW 'Nightmare spots' by DDB Sydney

Three silvers went to M&C Saatchi’s recruitment campaign for Medicins Sans Frontieres, and Colenso BBDO flew the flag for New Zealand with a silver for The wine list for DB Breweries.

Patts Melbourne won a bronze for Do you fit? for Australian Defence Force.

Grey Melbourne’s Greg Dawson was judging press, a category that has not been immune to scam – work made only to win awards – in the past.

He told Mumbrella: “It’s not our job as members of the jury to decide what is scam and what isn’t. That’s a debate that should be had outside of the judging room by the festival organisers. We just focus on what is a good ad, and what isn’t.”

Chris Chiu, also on the press jury representing Singapore, added: “Scam was not a problem. All the entries were validated at the prejudging stage.”

Benetton claimed the grand prix with its Unhate campaign. The controversial fashion brand’s banned execution of Pope and an Imam kissing was not included in the entry, the jury told Mumbrella.

“The campaign was a wonderful fit for a brand that has spent its life shocking. The difference with this campaign is that it has humanity and compassion,” said Dawson.


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