Beer drinkers called on to eliminate spread of ‘Ginger Gene’ in Rusty Yak Gingery Ale launch
Carlton & United Breweries (CUB) is using fear of the ‘Ginger Gene’ to launch its new Rusty Yak Ginger Ale – which will initially be found hidden amongst regular Yak six packs.
The campaign for Rusty Yak says the ‘Ginger Gene’ – which has “been floating around in human DNA surprising families for generations” – has been discovered in beer and consumers need to stop it from spreading further.
Wow, good way to start a boycott amongst the proud red headed minority!
Same stock footage used in a Vodafone commercial. Awks.
Can people please stop with casual genocide ads?
It was bad enough when the Victorian government did it. (The TAC made a rather disturbing video a few years ago).
It’s called “Casual Racism”
Looks like the work of an old generation.
Could you ask “We need your help to get rid of the black gene”, or “… Jewish gene”? If the answer is No (which it would be) then consider the feelings of red-heads, or the parents of red-heads. This would be offensive to them, and really does perpetuate nasty stereotyping. A red-headed friend of mine pointed out it is offensive to called anyone an ape, but generally considered okay to refer to “rangas”. (And the ad isn’t clever or funny).
An advertisement that jokes about eugenics to eliminate part of the population? A very disturbing development and not funny. Shame on the people who created this.