Bega set to consolidate media accounts with Starcom, including Vegemite

Mumbrella understands that Bega Cheese is consolidating media accounts within its portfolio of brands with Starcom after confirming that it was conducting a review of its media agencies.

It is also understood that its flagship brand Vegemite will also move media across to the Publicis Groupe agency from Thinkerbell.

A Bega spokesperson told Mumbrella: “Bega Cheese can confirm it is conducting a review of its media agency arrangements, however no formal decision has been made at this stage.”