Being Sam Kekovich, all over Australia

sam-kekovichThe new Sam Kekovich Australia Day ad on behalf of Meat and Livestock Australia was released earlier this month for his annual trip to the heart of the nation’s meat-burning psyche.

BMF’s Being John Malkovich homage/ multiple Sams finale from the TVC has turned nicely into point-of-sale activation, as Mumbrella’s image this morning from outside a butchery in Bourke St, Surry Hills, demonstrates.

Meanwhile Vegemite is also making the most of next Monday’s meat promotion possibilities, with print ads positioning the product as an ideal  barbecue accompaniment.





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