News

Being Sam Kekovich, all over Australia

sam-kekovichThe new Sam Kekovich Australia Day ad on behalf of Meat and Livestock Australia was released earlier this month for his annual trip to the heart of the nation’s meat-burning psyche.

BMF’s Being John Malkovich homage/ multiple Sams finale from the TVC has turned nicely into point-of-sale activation, as Mumbrella’s image this morning from outside a butchery in Bourke St, Surry Hills, demonstrates.

Meanwhile Vegemite is also making the most of next Monday’s meat promotion possibilities, with print ads positioning the product as an ideal  barbecue accompaniment.

vegemiteaustraliadaylamb

 

[youtube=https://www.youtube.com/watch?v=JzBG4k8aTus&eurl=http://mumbrella.com.au/2009/01/08/kekovich-returns-for-australia-day-2009/&feature=player_embedded]

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.