Bell Direct aim to be the broker that makes ‘smart investors smarter’
Online trading company Bell Direct is targeting active traders in a new campaign which aims to position it “as the only broker that helps make ‘smart investors smarter'”.
Created by Matterhorn, the campaign is running across all digital channels and includes a content film, banners, pre rolls and a microsite.
The content film, directed by Filmgraphics Entertainment’s Gracie Otto, sees a newly wed couple enter their hotel room after their wedding and is seen from the perspective of the groom. While the audience expects the groom’s mind to only be on one thing only, it is revealed that he is busy thinking about work.
