The Bachelor debuts fourth in its timeslot as The Block and X Factor hit new lows

The second season of The Bachelor had a disappointing debut last night, coming fourth in its timeslot with an audience 692,000 metro viewers and failing to make the top ten programs.

The new season of the dating show on Ten was not the only program impacted, with TV audiences last night fragmenting across the multi-channels and with only the Seven and Nine news bulletins pulling metro audiences above one million, and the digital channel taking 34.2 per cent of the audience according to the OzTam overnight metro ratings.

Seven’s X Factor won the 7.30pm entertainment battle with 914,000 viewers, however this is the lowest audience for the talent show in its history, beating previous low of 970,000 achieved two weeks ago. Nine’s newest season of renovation reality show The Block Glasshouse drew 813,000 viewers on its fourth outing, its lowest yet.

For Network Ten the audience result for The Bachelor will be disappointing given the heavy pre-promotion it has given the program, especially with its resurgent cooking show Masterchef which finished on Monday with an audience of 1.7m viewers.

Drama series Offspring, which has a loyal following actually drew more viewers for the 9pm slot with 847,000, however, Ten will take some solace that the result is marginally up on last year where The Bachelor debuted with 669,000 and then built audience from there.

“The Bachelor was not a disappointment,” said a Ten spokesman. “It was number one in its timeslot in our target market of 25 to 54s. It was number one on Twitter last night.

“We are pleased with how it has started.”

In the news arena Nine News was the highest rating program of the night with 1.152m in the 6pm slot falling to 1.087m in the second half. Seven News had 1.122m viewers at 6pm and 1.023m in the 6.30pm slot.

In terms of audience share, Seven won the night on its main channel with 19.4 per cent, Nine had 16.7 per cent and Ten was just behind on 16.6 per cent, while the ABC had 9.9 per cent.

Network Ten’s One also performed strongly on the back of its Glasgow Commonwealth Games coverage with a 9.4 per cent audience share and 656,000 tuning into the evening session, ahead of the conclusion of the sporting event on Sunday.

One was not the only multichannel to do well with 7Two and 7 Mate pulling a combined five city share of Total People of 9.2 per cent while G0 and Gem had combined share of 7 per cent.

Nic Christensen 

Top 15 shows
1 Nine News – Nine – 1.152m
2 Seven News – Seven – 1.122m
3 Nine News 6.30 – Nine – 1.087m
4 Seven News 6.30 – Seven – 1.023m
5 A Current Affair – Nine – 948,000
6 The X Factor – Seven – 914,000
7 Home and Away – Seven – 866,000
8 Offspring – Ten –  847,000
9 The Blockhouse – Nine – 813,000
10 ABC News – ABC – 792,000
11 7.30 – ABC – 712,000
12 The Bachelor – Ten –  692,000
13 Criminal Minds – Seven – 686,000
14 Glasglow Live – Ten – 656,000
15 Hot Seat – Nine – 646,000
16 Family Feud – Ten – 621,000
17 Ten Eyewitness News – Ten – 608,000
18 The Project 7pm – Ten – 604,000
19 QI – ABC – 577,000
20 Glasglow Live – One – 553,000

Audience Share 
Network 7 19.4%
Network 9 16.7%
Network TEN 16.6%
Network ONE 9.4%
Network ABC1 9.9%
Network 7TWO 5.8%
Network GO! 3.8%
Network ELEVEN 3.6%
Network 7mate 3.4%
Network SBS ONE 3.2%
Network Gem 3.2%
Network ABC2 2.5%
Network ABC News 24 0.9%
Network ABC3 0.8%
Network SBS 2 0.7%
Network NITV 0.1%

Copyright of the Data is owned by OzTAM. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM


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