Bell Direct uses testimonials for client acquisition push
An image-free ad made entirely from client testimonials is the creative idea behind the latest campaign for Bell Direct, the online stockbroking firm. Created by BMA with media by MPG and Media Contacts, the ad targets frequent traders and active investors.
Online and print ads support the TV activity.
Bell Direct CEO, Arnie Selvarajah, said: “We decided to use real client testimonials in our new ad campaign. It was a collaborative process where we asked our existing clients to tell us what they think about Bell Direct.”
He added: “Bell Direct came into the online share trading market almost four years ago with a promise to challenge the big, established online brokers by providing great value service at low cost.
“Our ‘better value’ message has resonated strongly with investors as evidenced by our rapid growth in market share. We’re now the fastest growing online broker in Australia and have increased our market share from 1% to 5% in the last year alone.”
Credits:
- Strategy: endgame communications
- Creative: BMA
- Media: MPG (offline); Media Contacts (online)
OK. Cheers.
User ID not verified.
Not a bad idea, better hearing what clients say rather than company spin. Leave the spin to the Federal Government
User ID not verified.