Ben Amarfio, general manager of radio network Southern Cross Austereo’s Melbourne operation, has joined Cricket Australia as head of marketing.
Amarfio calls time on just under five years at SCA, taking up the role of GM – marketing, digital and communication.
In his time at SCA, Amarfio is credited with overhauling and relaunching Triple M, and maintaining the station’s strong position in football broadcasting.
Amarfio said in a press release: “SCA is a wonderful organisation, filled with the best and most talented media professionals in Australia. I am really very proud of what we have collectively achieved over the past 5+ years. Moving forward, I know SCA will go on to even greater heights and I will remain a very passionate supporter of the business and all within it.”
The news comes the day after SCA’s Triple M took a hit in the radio ratings in Melbourne, down from 7.5% to 6.2% audience share. Fox FM was flat, with 10.2% share.