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Being Lara Bingle bombs on finale

Being Lara Bingle: bows out with 387,000

Being Lara Bingle did not put up much resistance to Olympics coverage on Nine in its final episode, bombing with 387,000.

The reality show about the Australian model was down 538,000 viewers on its premier in June, with the shows that sandwiched it on Ten performing better.

MasterChef All Stars, which aired before Bingle at 7pm, rated with 773,000. A repeat of NCIS, which followed the show at 9pm, rated with 391,000.

Being Lara Bingle ranked 25th overall for the night, but inside the top 20 in the key advertising demographics, 16-39, 18-49 and 25-54. The show drew an average of 678,000 viewers across the series.

Shows on Seven put up more of a fight. Home & Away, on at 7pm, rated with 935,000. Once Upon a Time, which aired at 7.30pm, claimed an audience of 769,000.

The night was won by Nine’s Olympic coverage. The evening reporting of the games claimed 1.741m, while the early evening coverage rated with 1.666m, according to OzTam preliminary ratings.

More to follow

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