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News Limited’s Ben Godkin appointed marketing head of Cycling Australia

The former marketing director of publisher HWT has been appointed head of marketing and communications at Australia’s cycling body.

After a long career at News Limited, Ben Godkin will move into the newly created role at Cycling Australia. 

Godkin said: “I’m looking forward to joining the CA team during an important period for the sport. As cycling moves ahead into a new era we’ll be redefining the brand, providing more compelling benefits to our members and establishing a digital strategy that delivers greater commercial value to the organisation. I can’t wait to get stuck into it.”

Graham Fredericks, CEO of Cycling Australia said: “The interest in cycling has never been greater and we must ensure that the mass participation at grass roots level is properly harnessed so that our elite riders can continue to excel on the world stage.  Ben’s appointment is an important step to ensure that the cycling brand is developed with a clear strategic direction that enables the delivery of enhanced value to our members and commercial partners.”

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