Ben & Jerry’s campaigns for young people to enrol to vote

Ben & Jerry’s has partnered with the Australian Youth Climate Coalition to encourage eligible young people to enrol to vote.

The announcement:

8 in 10 young Australians think the world is going in the wrong direction and the environment is one of their top three concerns, which should come as no surprise since young Australians are the ones who will live with the impacts of climate change the longest.

So Ben & Jerry’s have partnered with Australian Youth Climate Coalition (AYCC) to get every eligible young Australian enrolled and to vote climate as their #1 election issue in 2019. They got Republic of Everyone on board to create a campaign to make this happen.

The ‘Vote Climate’ campaign kicked of in February during orientation week at UNSW and continued across other universities in NSW, ACT and QLD. Ben & Jerry’s and AYCC helped students check and ensure they are enrolled for the upcoming federal elections. In exchange, students earn themselves a free scoop of Ben & Jerry’s ice cream.

Ben Peacock, founder of Republic of Everyone said, ‘It’s fantastic to see Ben & Jerry’s prepared to take on a difficult issue such as climate change. Too many brands want ‘safe’ issues to champion and this is probably the one that matters the most. Targeting young voters to enrol and vote climate will make a big difference – after all, they are the ones most affected. In the last Federal election, the most marginal seat was won by just 32 votes. So every vote truly does count.’

The team at Republic of Everyone came up with the campaign concept, collateral, messaging and is responsible for the event activation at six campuses. Republic of Everyone’s sister PR agency the Bravery ran the campaign PR.

Source: Republic of Everyone press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.