Ben Lilley to acquire Red Engine SCC and roll assets into The Red Republic
Three months after acquiring McCann Worldgroup Australia, Ben Lilley is purchasing creative agency Red Engine SCC, Mumbrella can reveal.
Lilley is taking ownership of Red Engine’s assets and merging them into McCann Worldgroup’s partner public relations agency, The Red Republic, in order to bolster its content offering.

Red Engine’s assets have been acquired by Lilley, leaving the company to continue the administration process
Seems like under Ben’s guidance McCann and TRR are on the right track
Yes content is indeed king, but especially in digital/social. This is a smart play for Red Republic, wonder if more PR firms will follow suit?