Ben Shepherd joins the NRL
Former Dentsu, Schwartz Media, and Chep executive Ben Shepherd has joined the National Rugby League as the organisation’s general manager of strategy and special projects.
Shepherd first started working for the NRL in February as a contractor, but has since joined the league on a full-time basis, in a role he described on Linkedin as “helping to maintain the NRL as the best sports and entertainment experience in the Pacific, and rugby league the most connected and engaged sporting community in the region.”
Prior to this, Shepherd acted as CEO for Schwartz Media for a ten-month stint from February 2024, was the chief investment officer for media at Dentsu for just over a year, and worked in various roles at Bain and Company, Chep, PwC Australia, and OMD.
