Ben Sherman launches first Australian-made ad campaign
Casting agency turned production company Six Wolves has created the first Australian-made campaign for British high street fashion brand Ben Sherman.
Using Australian models sourced from the Surry Hills area, Six Wolves cast, directed and produced the campaign without the involvement of an ad agency.
The agency was briefed to created a campaign that said “London life in the park”, and combined London and Australian culture.
The images were shot in Vaucluse House in Sydney by photographer Chris Morris.
The campaign will run across print, point of sale and online in Australia and New Zealand for the next six months.
go adsy! … h-h-h-hot
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A casting agency turns into a production company. Interesting.
That’s the thing about advertising…everyone’s an expert.
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“London life in the park”? More like “How to look like a tosser in the park”. Do people really aspire to looking like this? God help us.
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I could have taken better shots on my smart phone. boooooooorrrrrring.
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