Ben Sumpter returns to Foxtel Media
Foxtel Media has appointed Ben Sumpter to the newly-created role of business development manager for the Melbourne office.
Marking Sumpter’s return to Foxtel Media – as he previously served 15 years with the business – the new role will see him focus on expanding the business’ footprint in Victoria, foster new partnerships, and unlock targeted advertising opportunities for brands.
He will focus on the fast-growing independent agency and direct advertiser space, opening Foxtel Media’s valuable audiences to advertisers.
“In the four, short years I’ve been away, Foxtel has moved from Australia’s leading subscription TV network to a digitally led pioneer in the streaming scene.
“Now with over 4.6 million digital subscribers and Foxtel Media’s Characters offering across Kayo Sports and BINGE, advertisers have unparalleled targeting options across locations and audience segments,” Sumpter said.
“Being able to target audiences from specific locations changes the game for local brands, especially with Melbourne’s passion for AFL and NRL. It’s an exciting time to be working at Foxtel Media, and I look forward to growing our business throughout Victoria.”
Chief sales officer at Foxtel Media, Nev Hasan, added: ” With years of experience, Ben’s the ideal candidate to grow our Melbourne market with a new client base as we continue breaking new ground in the Australian streaming industry.
“The media industry and our advertising partners are shifting to a new norm, and having someone like Ben, with deep experience and established relationships, will help Foxtel Media speak to the market at all levels.
“We’re excited to build on our traction in Melbourne with Ben’s leadership.”
Keep up to date with the latest in media and marketing
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Benny boy is back!!!!
Congratulations you cheeky cheeky man!
The boys are back in town.
User ID not verified.
One of the greats – welcome back mate!
User ID not verified.
Have your say