Bench PR expands to South East Asia with new clients

Technology specialist agency, Bench PR, has announced its expansion into South East Asia with the addition of two new clients in the region.

Joining the agency’s roster is people and culture platform Culture Amp, and corporate training provider Skillsoft has expanded its remit to South East Asia.

The Bench PR team has expanded to South East Asia

Culture Amp will be represented in Singapore and Hong Kong, meanwhile Skillsoft will be services in Singapore and the wider Asia Pacific region.

Culture Amp serves 2,500 global customers including Airbnb, Slack and McDonalds.

The public relations plans for both Culture Amp and Skillsoft will focus on raising their profiles, leveraging local spokespeople and content tailored to each market.

In Australia and New Zealand, security awareness training platform Know Be4, US identity company Secure Auth and Australia’s Mantel Group have also joined Bench PR’s client list.

Jocelyn Hunter, managing director of Bench PR, said: “Our experience and passion for helping fast growth tech-driven companies tell their stories has never been limited to Australia, but with these two new agreements, we will be creating dedicated programs to help our clients grow their profiles in these regions.

“Over the past 12 months we have seen an increased demand from US companies looking for quality PR support across ANZ and Asia, and our business is growing in line with this trend. We’re thrilled to welcome our new clients and look forward to delivering results that will help them to reach their business goals in 2020.”

Last year, Bench PR won the accounts for software intelligence company Dynatrace, cybersecurity business Carbon Black, and startup Elenium.


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