Bench PR wins two new clients
Technology PR specialist Bench PR has picked up two new clients.
The announcement:
Melbourne, 23rd October 2012: BENCH PR has won two new clients topping off another strong quarter of growth for the specialist technology PR firm.
ESP is the leading provider of managed IT services for small and medium sized businesses in Australia and internationally. It was recently ranked in the top 100 world’s managed service providers. Vend provides online point-of-sale software that enables retailers to process sales, track inventory and manage customers. It is the world’s first HTML5 retail POS and works easily on any device or platform, including iPads and existing POS hardware.
BENCH PR has been appointed to bolster ESP’s profile in Australia, as part of its growing investment in the Asia Pacific region. The consultancy is also tasked with launching New Zealand startup Vend, following over 16,000 installs of their cloud based retail point-of-sale software in 90 countries since it set up in late 2010.
“I’d worked with BENCH PR before as marketing manager at Checkpoint Software Technologies and was so impressed with the work they’d done that I didn’t hesitate to contact them again in my new role as marketing manager for the Asia Pacific region for ESP. There is a great opportunity for small businesses to realise the benefits of an IT managed service and I’m looking forward to working together with BENCH to get that message across,” explained Rachel Ann Wicks, marketing manager Asia Pacific, ESP.
Nick Holdsworth, head of marketing, Vend, said the company was aware of BENCH PR’s results through their client relationships with Xero and Zendesk. “We’ve seen what BENCH has delivered for other fast growing cloud software providers and we think the time is right to expand into Australia. We already have customers here, but we see the Australian retail market as a huge opportunity for us, so we’re keen to get started,” he said.
BENCH PR was recently commended at the 2012 PRIA Golden Target Awards in the B2B Marketing category for its ‘Xero – The Small Business Hero’ campaign. The PR Report earlier this year listed BENCH PR as the 7th fastest growing PR agency in Australia.
Source: Bench PR press release
