Bendigo Bank announces new CMO and executive team changes
Bendigo and Adelaide Bank has announced some big changes to its executive team, including a chief marketing officer appointment.
On Monday, the bank confirmed that its general marketing manager, Sarah Bateson, will take on the CMO position as part of a new brand, marketing and communications division.
Bateson has worked at Bendigo Bank for nearly five years and the new position will see her “continue to build national awareness” for the bank.
Meanwhile, Taso Corolis has been appointed chief customer officer, consumer banking, having spent the last six year’s as the group’s chief risk officer, and Xavier Shay will take on the chief digital officer role.
Bendigo and Adelaide Bank CEO and managing director, Richard Fennell, said the changes come have been made due to the strong momentum and growth the bank has experienced this financial year.
“The time is right to accelerate the next phase of our development by continuing to invest in the areas that will help us deliver sustainable growth such as our digital bank Up, the Bendigo Lending Platform and the Business and Agri transformation,” he said.
L-R: Taso Corolis, Sarah Bateson, Richard Fennell and Xavier Shay. Image: Wayne Talyor
“After carefully considering the capabilities we need to deliver against our objectives and to continue meeting the evolving needs of our customers, I am pleased to announce the following changes and additions to the executive team.”
The changes are effective immediately, excluding Corolis, who will take on the new role on October 7 when he returns from leave.
“Over the last five years the Bank has made significant progress in reducing complexity, investing in capability and telling our story,” Fennell said.
“Our future will rely on our ability to accelerate our digital capability and deliver improved experiences to acquire, retain and deepen relationships with our customers.”
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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Bendigo and Adelaide Bank
Bendigo Bank
Richard Fennell
Sarah Bateson
Taso Corolis
Xavier Shay
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