Raine & Horne makes its mark on Australia in new campaign

Real estate giant Raine & Horne has launched a new cutting-edge brand campaign nationally as part of its significant brand refresh.

The brand’s ‘Part of the Landscape’ campaign uses generative artificial intelligence (AI) to transplant Raine & Horne’s ampersand –  the ‘&’ in its name – into Australia’s landscapes. The action was chosen to showcase the real estate “brand’s long-standing presence and deep connection with Australian real estate.”

Generative AI unlocks limitless scenarios for the campaign, allowing it truly reflect the country’s diverse real estate market, while raising awareness of Raine & Horne as an integral presence in the market.