F.Y.I.

Berlin based business intelligence platform adjust continues growth with new Sydney office

Mobile analytics and attribution company adjust have announced it will open a new office in Sydney.

The announcement:

adjust, one of the leading mobile analytics and attribution companies worldwide, announced today the opening of a sixth office in Sydney.

The Australia location expands the Berlin-based company’s presence in the APAC region, complimenting offices in Tokyo, Shanghai and Beijing. adjust also has offices in Istanbul and San Francisco.

“We want to spend more time wherever there are app developers,” said Christian Henschel, CEO and Co-Founder of adjust.

“The region now represents a third of our revenues and a significant source of growth, and expanding here enables us to effectively support growing countries like Indonesia and Australia and to further establish adjust’s offering.

“Additionally, our recent App Store research indicates competitive trends in different markets like Australia and Indonesia – and this helps us determine where we can further help developers and marketers better understand their marketing.”

The office will be headed up by John Sardelic, who brings more than eight years of comprehensive experience working in mobile advertising across APAC, most recently with Big Mobile.

“The market here is calling out for mobile app attribution and analytics, and adjust can provide them with an agnostic and transparent view on what really is working in mobile marketing,” Sardelic said. “Using the adjust platform, marketers will now be able to determine what advertising channels are delivering the most cost effective ROI by channel, using key data within their app, past the standard metrics clicks and installs. I’m looking forward to working with advertisers, agencies and developers, providing local and round-the-
clock support for the SEA market.”

John Sardelic is based out of Sydney and can be reached under john@adjust.com. For more information on adjust’s new regional office in Sydney, please visit www.adjust.com.

Source: Rocket Communications media release

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