Mumbrella Bespoke Lead Generation

Mumbrella Bespoke can generate leads by asking our readers to input their details before accessing the content. We tend to do this through live webinars and downloadable whitepapers and e-books. More details are below.

Webinar

Mumbrella can host a lead-generating live webinar on our site. It would involve guests talking over short 20-minutes powerpoint presentations with a chance for an audience Q&A at the end. Mumbrella would handle every aspect of this, from booking the platform to creating the registration page, writing the script and promoting it on our site. 

We will launch the webinar a few weeks in advance with a news story to drive registrations, follow it up with an interview with one of the panellists a week before, promote the broadcast on the day and also leave it up for catch-up viewing. We can also send targeted invites to potential clients using our huge database. 

A live broadcast generates a sense of excitement, and because many of our audience will make an appointment to view lead to a deeper sense of engagement.

Request a media pack to find out details about our webinar with IBM Watson.

Whitepaper/e-book

Mumbrella can write, research and design whitepapers or e-books used to generate leads. Mumbrella will put an article on our homepage that will act as a preview on the whitepaper. Users then submit their details in order to download the PDF. (The form will say that, by handing over your details, you consent to your information being passed to Sitecore etc). 

We create whitepapers and e-books to, essentially, be like long-form features except that they are designed and sectioned up. We can include case studies, interviews and we will conduct research around the topic too. Alternatively, Mumbrella Bespoke can generate leads for one you have created in-house. 

Request a media pack to find out details about our e-book with Qualtrics.

Want to find out more?

To see specific case studies and find out about pricing, you can request a copy of our media kit. Email ruby@mumbrella.com.au to find out more. 

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