Opinion

Best Job’s (very long) glory list

Tomorrow sees Australia’s biggest advertising awards night of the year with the AWARD awards.

And it’s a fair bet that the team from Cummins Nitro (Or Sapient Nitro as they are now known) will be walking on and off the stage for their headline-making Tourism Queensland Best Job in the World campaign.  

It’s already one of Australia’s most awarded campaigns of all time.

And that’s before next week’s ADMA direct marketing awards, and trade press awards such as B&T, AdNews and the Mumbrella Readers Choice Awards.

But this list will still impress you. It’s everything the campaign has won so far. It demonstrates just how much glory one idea can bring:

CANNES

  • Best international PR campaign – Grand Prix
  • Travel Tourism and Leisure – PR Lion
  • Best use of internet, digital media and social media – PR Lion
  • Best Integrated Campaign Led by Direct Marketing – Grand Prix
  • Traffic Building – Gold Lion
  • Travel, entertainment and leisure – Gold Lion
  • Use of Media – Gold Lion
  • Interactive Campaigns – Grand Prix

ONE SHOW

  • Best of Show
  • Gold Pencil – Integrated branding campaign
  • Silver Pencil – Other interactive digital media

CLIO

  • Gold – Innovative marketing

NEW YORK FESTIVALS

  • Gold World Medal – Digital & interactive
  • Gold World Medal – Avant-Garde
  • Gold World Medal – Mixed Media
  • Interactive Grand Trophy

EFFIE AWARDS

  • Gold – Government, Corporate & Social Services
  • Gold – Original thinking
  • Gold – Tourism
  • Silver – Multicultural

IAB AUSTRALIA AWARDS

  • Best in Show
  • Winner brand awareness & positioning

IAB INTERNATIONAL MIXX AWARDS

  • Best in Show
  • Gold – Direct response & lead generation
  • Gold – Cross-media integration
  • Gold – International
  • Gold – Social marketing

JAY CHIAT AWARDS FOR STRATEGIC EXCELLENCE

  • Silver – Brand experience
  • Silver – Media/communications strategy
  • Bronze – Campaign for a new brand

DMA ECHO AWARDS

  • Best in Show (Diamond) Award
  • Gold Award – Travel/Tourism & Entertainment
  • A. Eicoff Broadcast Innovation Award

CAXTON AWARDS

  • Quinlivan Black Award (Best in Show)
  • Travel & Leisure
  • Best small space ad

LONDON INTERNATIONAL AWARDS

  • Integrated Grand Prix
  • Gold – Integrated Campaign
  • Gold – Digital Campaign
  • Gold – The NEW Category

BAD AWARDS

  • Best in Show
  • Gold – mixed media
  • Gold – innovative, non-traditional media

ADMA AWARDS

  • 3 finalists (winners to be announced 19 Nov)

AUSTRALIAN MARKETING INSTITUTE AWARDS

  • Marketing Program of the Year
  • Marketing Communications (Business to Consumer)
  • Multi Media and Interaction

B&T AWARDS

  • Shortlisted for best campaign (to be announced 4 Dec)
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