Best & Less appoints Adcore Australia to lead SEM account

Australian retailer and ASX-listed Best & Less has appointed Adcore Australia to lead its SEM account following a competitive pitch.

The announcement:

Leading Australian retailer and ASX listed Best & Less have appointed Adcore Australia to lead their SEM account following a competitive pitch.

General manager of Adcore Australia, Ronit Moll, said the new partnership with Best & Less, “was testament to the profile and reputation the agency now had in Australia within eCommerce these past 4 years since launching from its headquarters in Israel.”

She continued, “We are continuing to invest substantial amounts in our proprietary adtech solutions, our martech and channel partnerships, as well as aiming to double our agency count by year’s end. We are here to challenge for the premier eCommerce performance agency in the region. Four years ago, our client acquisition was a mix of outreach and small word-of-mouth. Turn to today, and taking out Best PPC Agency for 2022, and 2021 in the APAC Search Awards, and we have become a destination agency which is extremely gratifying.”

GM of digital and eCommerce, Kerry Scotney: “Best and Less has made great progress in delivering accelerated growth from our online business over the last two and half years and now as we enter the next phase of our Omni Channel growth plans, we wanted to bolster our performance marketing capability, and we firmly believe Adcore Australia are the right partner to see us through this next phase.”

The partnership is to begin immediately, and will join other leading retailers to the stable, including OzSale and Global Retail Brands.

Source: Adcore


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