Between The Lines falls below the water
The second outing of Nine’s comedy sports quiz Between The Lines declined to 610,000 on Thursday, taking it to just the 20th most watched show of the day.
Nine had promoted the Eddie McGuire-hosted show to viewers as being a major moment in TV history comparable to the moon landings and the first Australian TV broadcast.
(Video courtesy of Ebiquity)
Nine also made a late scheduling change, bumping its ratings-challenged travel show Getaway from its main channel programming lineup to Fridays on Gem and extending RBT to an hour, which rated 898,000 according to preliminary overnight metro ratings from OzTam.
Nine’s next best performer was The Big Bang Theory which rated 774,000.
Meanwhile, Ten’s Masterchef won the night with an audience of 1.507m.
It was also a slow night for Seven with Seven News, Today Tonight and Home & Away the only shows to rate above 1m.
Thursday’s top 15:
- Masterchef Ten 1.507m
- Seven News Seven 1.236m
- Today Tonight Seven 1.229m
- Nine News Nine 1.109m
- Home and Away Seven 1.026m
- A Current Affair Nine 0.945m
- ABC News ABC 0.929m
- RBT Nine 0.898m
- The Good Wife Ten 0.881m
- Grey’s Anatomy Seven 0.848m
- The Big Bang Theory Nine 0.774m
- The Footy Show Nine 0.729m
- The 7PM Project Ten 0.725m
- Law and Order: SVU Ten 0.672m
- Hot Seat Nine 0.653m
The evening’s viewing share was a virtual dead heat with 1% splitting Nine, Seven and Ten with Nine just in front for the first time this week.
There was also a dead heat with 7Two, Go and SBS all on identical share of 4.2%. And 7Mate, Gem and Eleven all scored a 3.7% share.
Thursday’s share:
- Nine: 20.3%
- Seven: 19.8%
- Ten: 19.3%
- ABC1: 10.0%
- 7TWO 4.2%
- GO!: 4.2%
- SBS1: 4.2%
- 7mate: 3.7%
- Gem: 3.7%
- Eleven: 3.7%
- ABC2: 3.1%
- One: 1.9%
- ABC3: 0.8%
- ABC News 24: 0.5%
- SBS2: 0.5%
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game, set, match…..
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Cringe.
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They reckon Jackie O has the “touch of death”… Eddie has taken down almost every show he’s touched outside of AFL related programing. Stop living in the past Nine. It’s clearly not working.
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Can you do an interview with the head of programming at 9 please? You only need to ask on question: why?
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As I’ve said before in another read on this topic, I love sports, I love quiz shows in this vein (ala Spicks and Specks) but this does not work.
One thing I will say though is that people keep bringing up that this show compared itself to the moon landing in terms of major TV events, and I think we can tell from the promo that it was a bit tongue in cheek, particularly when you see everything else that they featured on the promo after that.
But yeah, starting to agree with @Nate, Eddie developing a bit of a ‘touch of death’. It’s a shame because he’s good at what he does best, which is interact with ‘Joe Public’ on game shows like Million Dollar Hotseat, and the old Who wants to be a millionaire. More Channel 9 over using him, than using him correctly in the right vehicle. And I’ll excuse him from ‘Million Dollar Drop’, Eddie was doing fine as Eddie, it was the casting people’s fault for putting in possibly some of the most annoying contestants of all time on TV. You watched that show wanting them to fail not win.
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We pray that Eddie brings the “touch of death” to his football team as well!
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You wouldnt want to hold your breath waiting for nine to realise that people aren’t overly keen in watching Eddie.
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