Bevilles returns to TV with cinematic new campaign ‘Follow the Gift’

Bevilles has launched its first television campaign in several years, a cinematic spot that tells the story of gifting from the perspective of the gift itself.

The announcement:

Bevilles is returning to television for the first time in several years with its new brand TVC, Follow the Gift — a cinematic piece that tells the story of gifting from the gift’s point of view.

The concept focuses on capturing the emotion of the receiver — the joy, surprise and connection that comes with giving — rather than the product itself.

“When people look for the perfect gift, they’re not chasing the most expensive option, they’re chasing the right one,” said Stefania Mosti, head of marketing and customer experience for Bevilles. “Today’s shoppers are smart and discerning: they want something beautiful and meaningful, but also something that feels like a good decision.

“Follow the Gift celebrates that feeling — when you find something that sparkles, feels special, and fits perfectly within your budget.”

The TVC was developed by Nous and produced by Eric Tom & Bruce, who were chosen for their creativity, energy and ability to bring the brand’s vision to life.

Filmed in Brisbane, home to Bevilles’ headquarters, the campaign was shot at Electric Avenue in Woolloongabba, chosen for its eclectic charm and uniquely Australian character. The interior’s quirky décor added warmth and personality to the story, while local talent and crew brought authenticity to the production.

Diversity remains at the heart of Bevilles’ brand, reflected in the casting of local actors to represent the multicultural beauty of its customers.
The production ran on a tight schedule, with filming commencing in early October.

“For Bevilles, the look for less isn’t a compromise — it’s the reward of knowing quality and affordability can shine together,” added Mosti.

Follow the Gift will roll out across national TV and digital channels from November 2025.

Credits:
Creative: Nous
Production: Eric Tom & Bruce
Location: Electric Avenue, Woolloongabba

Source: Glowbored PR