Australian runs ‘Questions of Perception’ sales promo

Miranda Ward

September 27, 2013 12:22

The Australian is running a marketing campaign aiming at increasing the frequency that existing readers buy the paper.

The “Questions of perception” campaign has been created by Sydney agency Below and Beyond as a means of extending the brand’s new “Search, Know, More” positioning.

The promotion – which has been running for the last fortnight and ends today – offers daily prizes for those who respond to a question of the day. There is a prize pool worth over $50, 000.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

The Australian

4 COMMENTS

BIlly C 27 Sep 13

I wonder if they paid off the artist Jesús González Rodríguez like Mercedes did when they did the same sort of poster. It’s obviously not protected by copyright but it would be the right thing to do.

http://www.chortle.co.uk/news/.....e_my_style!

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Jay 27 Sep 13

I wonder if they paid this guy — or just took it and hoped nobody would notice:

http://www.reddit.com/r/WTF/co.....ng_me_off/

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Mike 27 Sep 13

Data harvesting. We’re happy to offer opinions Oz, but don’t treat readers like commodities to be exploited. We’re not as dumb as you think we are.

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Fairfax Person 30 Sep 13

Man everyone is SO angry on Mumbrella

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