Beyondblue goes to bat for dads in fatherhood web series

JOANITA WIBOWO

September 5, 2016 2:57

Beyondblue has partnered with J. Walter Thompson, Melbourne to launch web series campaign ‘Dadvice’, which aims to address the challenges of being a new dad.

https://www.youtube.com/watch?v=pzQBHmn-DuI&index=1&list=PLm88fe1MIuDZ1V7y30iHA2hbAll3YSbdD

The web series, developed in partnership with Princess Pictures and featuring comedians Ben Lomas, Dave O’Neil, Sammy J, and Lawrence Mooney, follows twelve fathers as they discuss the stress new dads face through video diaries, round table discussion and live comedy.

Running over four episodes, the web series incorporates detailed information about mental health and where dads can seek further help.

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