Women in pay TV advance at faster rates than national average, ASTRA study reveals

Women are better represented at senior levels of the subscription TV industry than elsewhere in the national economy, a new survey has found.


Women constitute 32% of board directors, 26% of chief executives and 34% of executives across the industry, according to data released for the first time by the Australian Subscription Television and Radio Association (ASTRA).  The results are six to 11% higher than the national benchmarks.

“Women in subscription television have advanced at faster rates than those employed elsewhere in the economy, encouraging news for an industry working hard to develop female leaders,” Andrew Maiden, CEO at ASTRA said today.

“Having women as senior leaders is a priority for subscription television, not only for the obvious reason that talent is equally distributed, but also because diversity helps us commission content that is relevant and reflects our audiences.”

The data will be released at tomorrow’s annual ASTRA Women in Television Breakfast in Sydney.

Women in Australian subscription television

Women in Australian subscription television - ASTRA table

Robi Stanton, regional vice president and general manager at Turner, and ASTRA board member, congratulated ASTRA on the initiative.

“Transparency will help drive accountability and over time lead to improvement in the representation of women at senior levels of the industry,” Stanton said.

The data for benchmark numbers are taken from a number of reports from bodies such as AICD and Workplace Gender Equality Agency.

ASTRA has pledged to release updated data every year.


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