Bickford’s appoints Our Revolution to consumer branding account

Our Revolution has been named as the consumer branding agency for heritage drinks brand Bickford’s following a pitch process.

The independent branding agency will tackle key components of innovation growth for the company, such as brand strategy, identity, packaging design and an above-the-line campaign for Bickford’s Group, which dates back to 1874.

Our Revolution client services director, Diana Yako, said: “Bickford’s is an exciting iconic Australian consumer business with an ambitious, progressive attitude to the future.

“Their strategic approach to building a brand makes this partnership an ideal fit for our agency and we’re delighted to be working together to help achieve their commercial ambitions.”

Bickford group sales and marketing manager, Chris Illman, added: “It is an exciting period of growth for the business. We are committed to our reputation of innovation and quality by investing in brands that build emotional connections through authenticity and story-telling and this is strengthened by partnering with those who understand and align with our brand ethos.”

Our Revolution continues to expand its partner portfolio, after being appointed as the consumer branding agency for My Muscle Chef’s (MYMC’s) at the end of 2020.

Earlier in the year. the branding agency won the brand creation and packing design duties for former Masterchef contestant Jess Hall’s new business, Well Fed, and was also appointed to the consumer branding account for Safcol Australia.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.