‘Big Ad’ voted world’s best beer ad in 15 years

Robin Hicks

July 28, 2011 1:12

‘Big Ad’ has been named best beer ad in the world for the last 15 years, according to New York-bsaed awards show The One Club.

The GPY&R-created ad for Carlton Draught – directed by Paul Middleditch – pipped ‘Wassup?’ for Budweiser by DDB Chicago to the top spot and ‘Noitulove’ for Guinness by Abott Mead Vickers BBDO in London.

Publicis Mojo’s ‘Pure Waters’ spot for Lion Nathan’s James Boag from 2010 came fourth, while Saatchi & Saatchi New Zealand’s ‘taste in this life’ for DB Breweries comes in ninth.

Winners were chosen by viewers from a list of 32 pencil and merit winners on The One Club website.

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Robin Hicks

Topics

Big Ad GPY&R Melbourne

7 COMMENTS

Yeah but no but 28 Jul 11

Yeah, it was good but it was a copy of a Coke ad – so it shouldn’t have got the gong

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Mark Simkins 28 Jul 11

Gee wonder what happened to the Hahn ad?? Didn’t even make it on hey Hey!!!

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Ann 28 Jul 11

Interesting, never seens the Boags ad before. Must not watch enough TV!!

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Matthew Bywater 28 Jul 11

Gotta Love No.3 “Noitulove” for Guinness

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Victor Buuuuurb 28 Jul 11

Terrible beer.

Excellent Ad though!!

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I love you too Pepsi 29 Jul 11

Hey yeah but no but…what coke ad? please post? Would live to see…

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Blue 2 Aug 11

Hmm – all very recent. No Hoffmeister “follow the bear?”
“I bet he drinks Carling Black Label”
And the Carlsberg ads are probably… the best ads in the world.
John Smiths – Ave it – https://www.youtube.com/watch?v=VUSpjZEhNU8&playnext=1&list=PLD6646A1F94BD5B94

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