‘Big Ad’ voted world’s best beer ad in 15 years
‘Big Ad’ has been named best beer ad in the world for the last 15 years, according to New York-bsaed awards show The One Club.
The GPY&R-created ad for Carlton Draught – directed by Paul Middleditch – pipped ‘Wassup?’ for Budweiser by DDB Chicago to the top spot and ‘Noitulove’ for Guinness by Abott Mead Vickers BBDO in London.
Publicis Mojo’s ‘Pure Waters’ spot for Lion Nathan’s James Boag from 2010 came fourth, while Saatchi & Saatchi New Zealand’s ‘taste in this life’ for DB Breweries comes in ninth.
Winners were chosen by viewers from a list of 32 pencil and merit winners on The One Club website.
The full list:
1. “Big Ad” for Carlton Draught – George Patterson Y&R/Melbourne (2006)
2. “Wassup?” for Budweiser – DDB/Chicago (2000)
3. “Noitulove” for Guinness – AMV BBDO/London (2006)
4. “Pure Waters” for Lion Nathan – Publicis Mojo/Millers Point (2010)
5. “Surfers” for Guinness – AMV BBDO/London (2000)
6. “Dude” for Bud Light – DDB/Chicago (2008)
7. “Rollerblading” for Dos Equis – Euro RSCG/New York (2009)
8. “Jai Alai” for Dos Equis – Euro RSCG/New York (2010)
9. “Tiger – Taste in this Life” for DB Brewery – Saatchi & Saatchi/Auckland (2007)
10. “Mr. Really, Really, Really Bad Dancer” for Bud Light – DDB/Chicago (2004)
http://youtu.be/yFfq6J-rKns
Yeah, it was good but it was a copy of a Coke ad – so it shouldn’t have got the gong
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Gee wonder what happened to the Hahn ad?? Didn’t even make it on hey Hey!!!
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Interesting, never seens the Boags ad before. Must not watch enough TV!!
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Gotta Love No.3 “Noitulove” for Guinness
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Terrible beer.
Excellent Ad though!!
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Hey yeah but no but…what coke ad? please post? Would live to see…
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Hmm – all very recent. No Hoffmeister “follow the bear?”
“I bet he drinks Carling Black Label”
And the Carlsberg ads are probably… the best ads in the world.
John Smiths – Ave it – https://www.youtube.com/watch?v=VUSpjZEhNU8&playnext=1&list=PLD6646A1F94BD5B94
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