F.Y.I.

Big Bash League’s Sydney Sixers open sponsorship opportunities after Purina departs

September 7, 2016 9:58

The Sydney Sixers have started the hunt for a new sponsor after parting ways with Purina following a successful three-year partnership.

The announcement:

The Sydney Sixers have an exciting partnership opportunity up for grabs from BBL|07, following the decision of Purina Supercoat to part ways with the Club after the upcoming season.

Purina, having partnered with the Sixers since BBL|03 (2013) through their brands Ruffs and SUPERCOAT, have decided to move on from the partnership following a change in their strategic marketing direction.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics