Big data to be big deal at Mumbrella360
Fairfax’s Harrison
Ten’s Horne
The growing use of data in marketing will be explored in a series of three sessions at Mumbrella360 next month.
In a session curated by advertising technology company Alphabird, brands and publishers will debate how to utilise insights from data in business, share candid examples of the pitfalls they have encountered, along with tips to employ big data more successfully. The panel will discuss the entire spectrum of data implementation from publisher solutions to media targeting, and provide compelling case studies to demonstrate practical applications.
The panel includes Ed Harrison, group sales director, Fairfax Media, Rebekhan Horne, Ten Network’s chief digital officer, Willie Pang, Asia-Pacific CEO of Alphabird, and Warren Billington, managing director of marketing software-as-a-service (SaaS) company Acxiom. It will draw from their experience in coping with the overload of consumer data and how to use it to drive effective communications.
Another data-focused panel, curated by platinum sponsor Australia Post will focus on cutting through the buss to find the customer. it will feature Andrew Reid, MD of digital media network Komli and Lisa Schutz, GM of PostConnect. The session will ask: “With an explosion of data creation, can companies cut through the mass of information to find those nuggets of truth and reach the right customers?”
A third data-focused session, yet to be announced, will be curated by platinum sponsor Optus.
The program for Mumbrella360, which takes place on June 5 and 6 at the Hilton Hotel in Sydney, is available on the conference website.
