Big floating bubbles highlight Daikin’s ‘pockets of air’ via BWM Isobar

Daikin has released it latest campaign via Dentsu’s BWM Isobar titled ‘Perfecting the Air’.

The campaign sees huge floating bubbles of air float around before landing in a family home.

In the 30 second spot, several big bubbles of air drift around places like the countryside and the city, before ending on a family on a couch, meditating.

BWM Isobar ECD, Marcus Tesoriero, said: “COVID-19 times and the worst bushfire crisis in our history are still firmly in the minds of all Australians, so protecting your family home with perfect indoor air quality has become more important than ever. We’re pumped with the quality of this TV spot and campaign. Justin McMillan at Clockwork, along with the team at ALT, did an amazing job for us. Owning these beautiful air pockets as our metaphor for perfecting the air is an asset we hope to carry on for years.”

Daikin national marketing director Dan Tosh added: “This campaign gives visibility to the invisible issue of indoor air quality and the impacts on health and wellbeing. It also marks Daikin’s evolution as being more than an air conditioning specialist, but an ‘air specialist’ with a focus on air purification technology.”

The campaign is on TV, online, out-of-home and social.

One of the OOH assets

BWM Isobar is a result of Isobar being folded into creative agency BWM Dentsu, which happened in June of this year.


Client: Daikin

National Marketing Manager: Dan Tosh

Marketing Communications Manager: Cathy Taylor

Agency: BWM Isobar

Executive Creative Director: Marcus Tesoriero

Creative Director/s: Jack Delmonte & Iggy Rodriguez

Executive Strategy Director: Aaron Martin

Senior Strategist: Phil Johnson

Art Director/s: Scott Sparks & Daniel Davison

Copywriter/s: Ben Pearce & Ashley Wilding

Senior Producer: Tom Pearce

Client Services Director: Sophie Lander

Account Director: Annie Millar

Account Manager: Rosie Dingle

Production company: Clockwork Films

Director: Justin McMillan
Executive Producer: Heath George
DOP: Tim Tregoning

Producer: Alan Robinson

Casting: i4

Post-production: Alt VFX

Audio-post production: Song Zu

Photography: Steve Greenaway

Media: Slingshot


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