Suzuki’s latest campaign from Deloitte Digital designed for ‘Australia’s most successful’

Suzuki has released its latest brand campaign under the ‘For Fun’s Sake’ banner, this time focusing on the search for “Australia’s most successful people”.

The automotive brand said that the word is coming under a new definition, “success is graded on a curve, that’s on your face”, leveraging its brand platform, the fun in driving a Suzuki.

General manager of Suzuki Australia, Michael Pachota said: “In a market that often frames and measures success by social status, job titles or how many houses you own, we thought it was important to let Australians know what we think success looks like, which turns out to be people dancing in matching outfits.”