Suzuki’s latest campaign from Deloitte Digital designed for ‘Australia’s most successful’
Suzuki has released its latest brand campaign under the ‘For Fun’s Sake’ banner, this time focusing on the search for “Australia’s most successful people”.
The automotive brand said that the word is coming under a new definition, “success is graded on a curve, that’s on your face”, leveraging its brand platform, the fun in driving a Suzuki.
General manager of Suzuki Australia, Michael Pachota said: “In a market that often frames and measures success by social status, job titles or how many houses you own, we thought it was important to let Australians know what we think success looks like, which turns out to be people dancing in matching outfits.”
The brand is also running a ‘car giveaway hashtag challenge’ via TikTok Australia, asking Australians to share their own success stories to win a new Suzuki Jimmy, and the title of ‘Most Successful Person in Australia’.
Other campaigns under the ‘For Fun’s Sake’ platform include one in March this year comparing the cars to motorcycles, and a recent campaign in June calling non-Suzuki drivers “foolish”.
Matt Lawson, chief creative officer at Deloitte Digital said: “There are many top tier car brands that market only to the very successful. We thought we’d join them, but first, change what success means. Indeed, Suzukis are designed only for the most successful people in Australia.”
Assistant marketing manager at Suzuki Australia, Robert Rosengarten said: “People are posting success stories all the time. We thought we’d support that, because if you’re living life for fun’s sake, you should be driving a Suzuki.”
The campaign is running fully integrated across TV, social media, digital display, point of sale and online.
Deloitte Digital has made several notable hires in 2021, with Colenso BBDO creative talent, Dan Wright and business director Ahmad Salim moving to across from Clemenger Group, closely following the appointment of ex-Clemenger BBDO CEO, Nick Garrett’s appointment as the third partner at Deloitte Creative, alongside Lawson and Adrian Mills.
Esan Tabrizi was also promoted to the role of head of Deloitte Digital Australia, replacing Steve Hallam.
Credits
Client: Suzuki Australia
General Manager, Automotive: Michael Pachota
Assistant Marketing Manager, Automotive: Robert Rosengarten
Digital Marketing Coordinator, Automotive: Daniel Sammut
Creative Agency: Deloitte Digital
Partner: Adrian Mills
Chief Creative Officer/Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Designer: Caitlin Demetriou
Copywriter: Talia Stone
Group Account Director: Daniel Loukidis
Account Manager: Ellie Young
Senior Producer: Marlese Sloan
Finished Artist: Mark Scano
Production: Photoplay
Director: Sarah Adamson
Executive Producer: Oliver Lawrance
Producer: Tom Slater
Stills Producer: Belinda Blooman
Cinematographer: Campbell Brown
Production Designer: Karla Milat
Wardrobe: Peter Simon Philips
Casting: Sarah McGrath / Byrne Casting
Editor: Joe Morris
Post Production: White Chocolate
Colourist: Andrew Clarkson
Sound: Sonar Music
Media Agency: Noisy Beast
Group Media Director: Ben Lynch
Media Account Manager: Josh Sharpe
Got a tip?
Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
Linkedin
Have your say