Big M unveils ‘official drink’ for Santa, via Thinkerbell
This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.
Bega Group’s Big M has dropped its Christmas campaign a week out, creating the ‘official drink’ to leave out for Santa on Christmas Eve, via Thinkerbell.
The new campaign champions Big M’s original chocolate milk, with bespoke packaging where families can personalise notes to Santa.
“We’re delighted to be sharing Victoria’s favourite choccy milk with Santa this Christmas,” said Anne Scott, senior brand manager at Bega Group.
“Given how hot this summer is tipped to be, we know there’s nothing Santa will need more than a refreshing ice cold chocolate Big M.”
The chocolate milk will be rolled out in supermarkets and convenience stores for Big M in Victoria, Masters in Western Australia and Dairy Farmers Classic in South Australia.
‘Santa’ commented: “I’ve navigated chimneys and dodged playful pets for centuries, all powered by good old fashioned milk.
“But this year, the clever thinkers and tinkers at Thinkerbell and the culinary masters at Bega Group have outdone themselves. They’ve gifted me delicious ice-cold Aussie chocolate milk. It’s like a jolly jolt of joy in a glass.”
Credits:
Client: Bega Group
Creative agency: Thinkerbell
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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