Big M unveils ‘official drink’ for Santa, via Thinkerbell

December 18, 2023 2:50

This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.

Bega Group’s Big M has dropped its Christmas campaign a week out, creating the ‘official drink’ to leave out for Santa on Christmas Eve, via Thinkerbell.

The new campaign champions Big M’s original chocolate milk, with bespoke packaging where families can personalise notes to Santa.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.