Big news players miss out on AIMIA shortlist

My understanding is AIMIA awards are restricted to those who have nominated themselves (ie not everyone). So maybe the news sites who ‘missed out’ didn’t enter.

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For those who aren’t up for going through all 23 pages, here are the basic details of all short listees:

1. Best Advertising or Marketing
QUT Augmented Reality [BCM Partnership]
M&M’s Bare All [Mars Chocolate Australia,Trilobite FlagstaffClemenger BBDO,Melbourne, Acc Management Fusion]
Cascade Brew your Own Site + Brewers Nose App [Droga5]
VB Profile Interventions [Droga5]
Childrens Panadol [Ogilvy]
JOHNSONS Baby: Always On [Profero, OMD]
Drambuie The Premise [SapientNitro, McWilliams Wines]
GSK Nicabate Path2Quit [The Furnace]
Telstra Sushi Plane [Tribal DDB Sydney, DDB Sydney]

2. Best Children’s
Snappy [2and2, Education Services Australia]
Taronga Zoo – Monkey Mayhem [Nomad, Taronga Zoo]
Entry Name: Sam The Biggest Fire Truck
Cyber Bullying affects real lives [Profero, NAPCAN]
Every Little Thing Moving [Queensland Art Gallery | Gallery of Modern Art]
Lockie Leonard Series 2 [Goalpost Pictures, TEQUILA\ Australia]
LaTrobe University Tour [Visual Jazz]

3. Best Classifieds
Big Wave Digital [Big Wave Digital]
carsales.com.au [Carsales.com Lt]
Domain iPhone app [Fairfax Digital, Fairfax Media]
THE LOOP – http://www.theloop.com.au [The Loop]

4. Best Cross-Platform
JoinTheMosaic [Hoodlum, ABC Entertainment Marketing & the Producers of FlashForward]
Brisbane Festival 2010 Digital Campaign [Liquid Interactive, Major Brisbane Festivals]
Qantas – Next Generation Checkin [Ogilvy]
Africa to Australia [SBS Digital Media / Indian Ocean Productions / Screen Australia / 360 Degree Films]
Lockie Leonard Series 2 [Goalpost Pictures, TEQUILA\ Australia]
GSK Nicabate Path2Quit [The Furnace]
Vodafone Unlimited [Tongue]
Telstra Cabbie-Oke [Tribal DDB Sydney,DDB Sydney]

5. Best Cultural or Lifestyle
PlanBig.com.au [DTDigital, Cornwell Design,Edelman PR Australia]
Lifelounge [Lifelounge Group]
Oxfam 3things [Deepend, Oxfam]
STVDIO [Deepend, SBS/PAN TV]
Africa to Australia [SBS Digital Media / Indian Ocean Productions / Screen Australia / 360 Degree Films]
Penelope Long: Artist [Square Circle Triangle, BlocksGlobal®]
Optus Sydney Festival Buddy 2010 [TigerSpike & Optus]

6. Best Enterprise
Godfrey Hirst Carpet Visualiser [Amblique, Godfrey Hirst]
BCM Website, What Next Newsletter & Two Cents Blog [BCM]
Dulux Colour Awards [Clemenger BBDO, Dulux Australia]
PFD Food Services Online Ordering System [Hard Hat Digital, PFD Foods]
ASICS [IdeaWorks]
THE LOOP – http://www.theloop.com.au [THE LOOP]
MYOB [Visual Jazz]

7. Best Entertainment
ABC3 Online [ABC Television – Multiplatform Production (Children’s Online)]
Honda Interactive Dream Wall [DT Digital, Boffswana]
Sleuth 101 Online [Production Companies: Hoodlum, Bogan & Mayhem, Broadcaster: ABC]
Tomorrow When the War Began [Paramount Pictures, Omnilab Media, TEQUILA\ Australia]
Vodafone Unlimited [Tongue]
Tic Tac Fresh 15 [Webling Interactive, media by PHD]
We Are Hunted [We Are Hunted]

8. Best Export Achievement
CoreMelt Complete V2 Software Plugins [CoreMelt]
Freelancer [Freelancer]
TonTon & IMP [Viocorp]
We Are Hunted [Wotnews]

9. Best Financial Service
BPAY’s Worlds Biggest Most Awesome Waste of Time [BMF – Agency, BPAY – Client]
Hitlist [BMF – Agency, Commonwealth Bank Australia – Client]
NAB Online Customer Experience [DT Digital]
The Buzz Insurance [Hyro, The Buzz Insurance]
Commonwealth Bank Australia Property Guide [Commonwealth Bank Of Australia – Project owners The White Agency – Creative/Experience lead Vivant – Technical lead RP Data – Data suppliers]
Coinland [Commonwealth Bank Of Australia – Project owners The White Agency – Creative and development lead Liquid Animation – Interstitial creation and additional design]
CommSec 60 Second Smarts [The Brand Shop, CommSec]

10. Best Integration with an Offline Campaign
SOLO Lucky Undies [BMF – Agency, Schweppes – Client]
M&M’s Bare All [Mars Chocolate Australia, Trilobite, Flagstaff & Clemenger BBDO – Melbourne]
VB Profile Interventions [Droga5]
Battlefront.co.uk [R&B Creative]
Everybody hurts when you speed. [Reflecta conceived, designed and built the site on behalf of Grey Melbourne for the Transport Accident Commission – TAC.]
Pedigree Adoption Drive [Whybin\TBWA\TEQUILA\, Mars Pet Foods,Pet Rescue Australia,]
GSK Nicabate Path2Quit [The Furnace]
Telstra Cabbie-Oke [Tribal DDB Sydney, DDB Sydney]
Under a Rising Sun [Visual Jazz]

11. Best Learning & Education
Teaching and Learning exchange (TaLe) [Boomworks, Centre for Learning Innovation]
Change2 2010 [Change2, 2and2]
ACMI Generator [Monkii, Australian Centre for the Moving Image,]
Good Eikaiwa [Resn]
Gallipoli Multimedia Education Resource [Ryebuck Media & the Department of Veterans’ Affairs]
Australian History Mysteries Website [Ryebuck Media & National Museum of Australia]
Coinland [Commonwealth Bank Of Australia – Project owners The White Agency – Creative and development lead Liquid Animation – Interstitial creation and additional design]
CommSec 60 Second Smarts [The Brand Shop, CommSec]
University of Melbourne, Course Search Application [University of Melbourne, WeAreDigita]

12. Best Mobile Advertising or Marketing
Poh’s Kitchen app [ABC TV Multiplatform]
Operation Snowsafe [AURA Interactive, NSW Police, Perisher Resort, SNARL]
Cascade ‘The Brewer’s Nose’ iPhone App [Droga5]
Brisbane Festival 2010 iPhone Application [Liquid Interactive, Major Brisbane Festivals]
Taronga Zoo – Monkey Mayhem [Nomad, Taronga Zoo]
Commonwealth Bank Australia Property Guide [Commonwealth Bank Of Australia – Project owners The White Agency – Creative/Experience lead Vivant – Technical lead RP Data – Data suppliers]
MINI Mobile [TigerSpike, Mobeseek & MINI Australia]
Sunrise Mobile App [Webling Interactive]

13. Best Mobile Product or Service
triple j Unearthed iPhone App [triple j & ABC Innovation]
Cascade Brewers Nose iPhone App [Droga5]
The Thousands iPhone application [Monkii, Right Angle Studio, Rinzen]
Taronga Zoo – Monkey Mayhem [Nomad, Taronga Zoo]
Sportal Scoreboard [Sportal Australia]
TimeOut Sydney [TigerSpike Pty Ltd & TimeOut]
Optus Sydney Festival Buddy 2010 [TigerSpike & Optus]
Who2Call (iPhone and Android) [Vodafone Hutchison Australia]

14. Best News, Media or Reference
ABC Campaign Pulse [Australian Broadcasting Corporation]
ABC News Online election night coverage [ABC News Online]
Beating the Odds [ABC News Online Investigations]
TV Gateway [ABC TV Multiplatform]
TweePR [BCM]
choice.com.au [CHOICE, Moon Communications Group, Next Digital.]
bigpondsport.com [BigPond Sport, Moon Communications Group, C4]
News.com.au Federal Election 2010 [News.com.au]
AdelaideNow [AdelaideNow, Advertiser Newspapers Pty Limited]
Wotnews [Wotnews]

15. Best Non-profit or Government
Teaching and Learning exchange (TaLe) [Boomworks, Centre for Learning Innovation]
Now What – Your space for taking on cancer [CanTeen – The Australian Organisation for Young People Living with Cancer]
State Trustees [Evolution 7]
Vision Initiative [Evolution 7]
Cyber Bullying affects real lives [Profero, NAPCAN]
Donate Life [Reactive]
National Gallery of Victoria [Reactive]
Amnesty International Australia – Burma 3 Freedoms [Republic of Everyone, Circul8, Creative Licence]
Smokefree We Can Canvas [Resn, Health Sponsorship Council]

16. Best Retail
Proactiv [Adrenalin Media]
Matt Blatt Furniture [Amblique, Matt Blatt]
Sportsgirl website [Citrus]
In Essence Aromatherapy [Evolution 7]
Dahlsens 3D Kitchen Planner Microsite [Hard Hat Digital, Dahlsens]
ASICS [IdeaWorks]
Napoleon Perdis [MassMedia Studios]
T2 Tea [NOW/media – digital agency, Guns for Hire]
Rip Curl [Reactive]
Borders Australia Website [Tangent / One, Red Group Retail]
Medibank Compare & Save [Visual Jazz]
Wittner E-commerce Website [Wittner, WeAreDigital]

17. Best Science, Health or Environment
ABC Environment [Australian Broadcasting Corporation]
Sustainable Tourism Online [Adrenalin Media, Sustainable Tourism Cooperative Research Centre]
Live & Love [Apparent]
Change2 2010 [Change2, 2and2]
Fitness First Online [SP Health Co, Fitness First]
GSK Nicabate Path2Quit [The Furnace]
AfterMath [ZONE4 Digital Media Pty Ltd]

18. Best Sport
Victorian Bushrangers [Awesomer, Threepoles]
Back Your State [IdeaWorks]
Pop Magazine [Pop Magazine P/L]
bigpondsport.com [BigPond Sport, Moon Communications Group, C4]
Toyota Sponsafier 2010 [Resn, Saatchi & Saatchi LA]
Puma Africa [Resn, Droga 5 New York]
Fitness First Online [SP Health Co, Fitness First]
Match Centre 2010 [Telstra Media, WeAreDigital]

19. Best Student Project
GreenCard Project [James Crawley, Jason Deacon, Emma Park, Richard Stephen]
Inspire; Express; Create! [Inspire; Express; Create!, Master of Interactive Multimedia; Institute for Interactive Media & Learning (IML) & University of Technology, Sydney (UTS)]
PetSearch [Creative Industries Faculty, Queensland University of Technology]
Tweeuts: Twitter Projection Project [Master of Interactive Multimedia,Institute for Interactive Media and Learning, University of Technology Sydney (UTS)]

20. Best Tourism or Travel
Gagudju Dreaming [Amblique, Gagudju Dreaming]
Tourism Queensland GBS Tool [Tourism Queensland, Clemenger BBDO Brisbane and Speedwell]
Jacobs Creek – Travel [Euro RSCG Australia, Pernot Ricard Australia]
Lonely Planet’s 1000 Ultimate Experiences [Lonely Planet, IE Agency]
There’s Nothing Like Australia [Tourism Australia, DDB Sydney & Tribal DDB, Web Manage,]
Tourism NT – Bag a Barra [Visual Jazz]
Tourism Queensland ‘Passport to Shine [Digital Agency (Concept and Development) – XCOM Media Media Placement – eMitch Platform – Facebook Client – Tourism Queensland Email – StrongMail Systems’]

21. Best Use of Social Media, Word-of-Mouth or Viral
TweePR [BCM]
The Tunnel Movie [DLSHS Agency, Distracted Media & Zapruders Other Films]
Ute & the Loot [Pusher]
Battlefront.co.uk [R&B Creative]
Pedigree Adoption Drive [Whybin, TBWA, TEQUILA, Mars Pet Foods & Pet Rescue Australia]
THE LOOP – http://www.theloop.com.au [The Loop]
Vodafone Unlimited [Tongue]
Telstra Mum 2.0 Digital Makeover [Tribal DDB Sydney, DDB Sydney]
We Are Hunted [We Are Hunted]

22. Best Online Video
Sunny Queen Whinging Pom Viral Video [BCM]
Africa to Australia [SBS Digital Media, Indian Ocean Productions, Screen Australia & 360 Degree Films]
Study Adelaide Student Experiences [The content Agency]
Jay Jays Dance Off 3D [Visual Jazz]
Navy Submariner Virtual Tour [Visual Jazz]
Under a Rising Sun [Visual Jazz]
Air Combat Officer [Visual Jazz]

23. Effectiveness Award
ABC3 Online [ABC Television – Multiplatform Production (Children’s Online)]
Pop What You’re Not [Clemenger BBDO Proximity Melbourne & Mercedes Benz Australia]
ASICS [IdeaWorks]
Qantas – Next Generation Checkin [Ogilvy]
Dotti Nation [Reactive]
Pedigree Adoption Drive [Whybin, TBWA, TEQUIL & Mars Pet Foods]
GSK Nicabate Path2Quit [The Furnace]
Vodafone Unlimited [Tongue]
There’s Nothing Like Australia. [Tourism Australia, DDB Sydney, Tribal DDB & Web Manage]

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Another awards season!

Notice in the judging criteria there is actually no area that actually looks at the key thing clients should be interested in and that is SUCCESS. Or to put it bluntly the Return On Investment.

Doing a quick scan through the candidates, there are a few campaigns/sites listed and known that have not performed should they have been executed with a keen eye for performance.

Nothing about click-thru rates, conversion rates, cost of acquisition, net revenue earned, whether expressed in $$ or %. We are after all active in the most accountable and measurable comms channel…… isn’t that what our own PR tells us?

generalissimo

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Thanks, generalissimo, I’d better point out that the AIMIA Awards are not an advertising or marketing industry awards program, it’s all about creative and technical innovation in digital irrespective of whether the entry is about advertising, information, training, whatever. We’re closer to the Webby Awards in the US than anything else in this respect.

However you’ll note that we do have a couple of advertising categories and a specfic effectiveness category to cater for exactly what you’re asking about – ie; ROI, Sales, Registrations, Click-throughs, conversions, redemptions, user-sessions, entries, traffic increase, leads, referrals etc.

Cheers
John Butterworth
CEO
AIMIA

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Astounding that BigPond Sport gets a nomination. It’s a miracle of nature that sites from BigPond Media’s stable consistently get nominated (and awarded) at this farce.

Clearly this year Telstra decided it was time to promote their mediocre sport brand by gifting it an award, rather than its AFL.com.au (previous multiple winner, despite the dozens of reasons against.)

The panel who nominated BP sport would’ve been among an audience of hundreds that day, rather than thousands. If the whole panel logged-on at once, it would probably have shown up as an anomaly in Nielsen… They certianly wouldn’t have been seeking breaking sports news…

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