News

Giant pink handbag for Martin Place

amele ansell pink handbagA giant women’s handbag has been set up in Sydney Martin Place to promote Ansell’s new intimate care range Amele.

Created by London’s Blac Agency and built by Habitat, inside the handbag will be masseuses, make up artists and  a doctor. The agency says that the aim is to provide a place for women to talk about intimate issues. Samples of the Amele range will be handed out.

Credits:

  • PR: Haystac
  • Creative: Blac Agency
  • Media: The Holla Agency
  • Activation: Habitat Media
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