Giant pink handbag for Martin Place
A giant women’s handbag has been set up in Sydney Martin Place to promote Ansell’s new intimate care range Amele.
Created by London’s Blac Agency and built by Habitat, inside the handbag will be masseuses, make up artists and a doctor. The agency says that the aim is to provide a place for women to talk about intimate issues. Samples of the Amele range will be handed out.
Credits:
- PR: Haystac
- Creative: Blac Agency
- Media: The Holla Agency
- Activation: Habitat Media
Sounds absolutely terrifying.
“Intimate Care” product with a name that sounds like “amyl”?
I think the Dance Party scene was on to that in the 90’s
I saw it and nearly went in – talk about a close shave!
I wish a giant beer case existed where men could go to have intimate discussions about their junk.
Thank god I live in Melbourne where there are thousands of fantastic bars in which I can relax and talk about intimate issues with my mates …
Oh my god, the poster where she is jumping over him and he is gazing up at her lovely clean clacker!!!! So, so wrong.
Why not a giant vagina? It worked for Nicki de St Phalle.