Big Red CEO Bridget Cleary departs

The CEO of Big Red – which has clients including Coles, Optus, BHP and News Corp – will finish up this week.

Bridget Cleary said she will take the summer off before exploring new opportunities later in 2019.

Cleary became CEO in 2016

Cleary joined the Melbourne-based creative agency five years ago and spent time as managing partner, before becoming CEO in November 2016.

She’s also spent time at agencies including TBWA, Ogilvy and Sapient Nitro.

Cleary said she’s proud of what she and the agency have achieved in their time together, including “outstanding results for clients, a strong and happy culture focused on training and growth, mar-tech innovation and a clear point of difference”.

She claimed, noting the measurement is “perhaps imperfect”, that Big Red is now Australia’s largest independent advertising agency, and the fourth biggest overall – up from 13th position when she started with the group.

On LinkedIn, she implored marketers who need an agency partner to drive commercial outcomes, to work with Big Red.

Cleary’s replacement is not yet clear.


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