Big Richard condoms launches nationally

Big Richard, a brand of condoms backed by Australian businessman Lloyd Perry, is launching across the country.

The brand, which first entered the market in Sydney, is using PR and an online video campaign to spread the word.

The idea for the video was conceived by Perry, which used a production company in the Philippines.

M&C Saatchi Sydney, which won the account from Naked in August, has not yet released its first work on the brand, which is expected to debut next year.

Perry said: “I realised that there was an opportunity to bring a condom to market that is made from the highest quality materials and adheres to the highest safety standards, and also has attitude. Sex is fun, so portraying Big Richard condoms as fun and a bit frisky was what we wanted.”


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