Big Richard condoms launches nationally
Big Richard, a brand of condoms backed by Australian businessman Lloyd Perry, is launching across the country.
The brand, which first entered the market in Sydney, is using PR and an online video campaign to spread the word.
The idea for the video was conceived by Perry, which used a production company in the Philippines.
M&C Saatchi Sydney, which won the account from Naked in August, has not yet released its first work on the brand, which is expected to debut next year.
Perry said: “I realised that there was an opportunity to bring a condom to market that is made from the highest quality materials and adheres to the highest safety standards, and also has attitude. Sex is fun, so portraying Big Richard condoms as fun and a bit frisky was what we wanted.”
That’s fantastic! And so simply executed. Nice.
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That looks awfully similar to the Durex ‘Balloon’ ad from a while back.. just without the balloons.
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hmmm, a viral campaign to sell condoms… interesting.
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Awesome! Would you like to promote this product to the gay market?
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Yeah, straight-up ripoff of the durex rabbits. With lower production values.
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Anon, wasn’t that the ad for the gay market? I think those potions would be pretty cross denominational.
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I thought that was pretty funny, I’ve used Big Richards myself and they definitely get the job done.
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