Big W promotes its Bonds products in new ad from Saatchi & Saatchi
Big W is attempting to reclaim its position as the leading retailer of Bonds clothing with a new campaign featuring a “house party”.
Created by Saatchi & Saatchi the commercial features men, women and babies showing off Bonds clothing while dancing in empty rooms which have been lit up in bright colours.
It ends with the tagline “the lowest price on everything Bonds, only at Big W”.
Credits:
- Agency: Saatchi & Saatchi
- Creative Director: Louise Mahoney
- Art Director: Todd Sheldrick
- Agency Producer: Pip Mackenzie
- Group Account Director: Claudia Cullen
- Account Director: Michelle Deluca
- Production Company: Luscious International
- Director: Tina Bull
- Producer: Tim Berriman
- Music: Uncanny Valley
Linkedin
From the look of the female model in the ad I have to wonder whether Big W stock Bonds’ products that are bigger than a size 4.
The W might be big but the models are small, small, small.
User ID not verified.