Big W creates ‘Toy Mania’ in latest campaign

June 15, 2018 2:51

Big W has promoted its annual toy sale by creating ‘Toy Mania’ as young children run towards the store in a frenzy.

Created by M&C Saatchi and led by ECD Cam Blackley, the 15 second spot shows young kids in a frenzy to get to a toy sale while The Boys are Back in Town plays.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

BIG W M&C Saatchi

4 COMMENTS

Karen 22 Jun 18

Shame, it was so sexist, girls need exciting ‘adventurous’ toys. Give them something that is powerful and ‘active’ STOP depicting them with dolls, and fluffy things. Surely one person involved in this production must have noticed?

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Sarah 23 Jun 18

Well said! And why can’t the boys play with dolls? Come into the 21st century Bigw.

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Eliseu 23 Jun 18

This is disgusting.

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Sara Ciancio 27 Jun 19

This marketing is just brilliant. Big w is the only destination for the best toys at the best prices. Love it. Congratulations.

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